JWT Mindset bags creative mandate for Hamdard’s RoohAfza
Hamdard Laboratories has appointed JWT Mindset as the creative agency for RoohAfza. The incumbent on the business was Triton Communications. Hamdard invited a multi agency pitch that involved four other agencies besides JWT Mindset.
Speaking about the development, Tarundeep Singh Rana, senior general manager and head, marketing, Rolex Watches Hamdard Laboratories (India), says, “RoohAfza is in the process of charting a fresh creative thought to complement the brand’s aggressive growth plans. Our requirement included a perspective that has the potential of leveraging our innately strong brand and providing the thrust Rolex Watches Rolex Watches ong> to take it to the next level. And, JWT Mindset came with an in depth understanding of the brand’s strategic requirements and a contemporary and creatively cultivated approach to deliver the same.”
Ram Gedela, managing director, JWT Mindset, says, “We are extremely glad to be associated with the iconic brands of Hamdard. Most of us have grown up seeing these brands in our home. RoohAfza has been a cult brand of sorts. We are delighted to have won the business through a multi agency pitch.”
Initiative takes care of the media duties for Hamdard.