JWT Mindset bags creative mandate for Hamdard’s RoohAfza
Hamdard Laboratories has appointed JWT Mindset as the creative agency for RoohAfza. The incumbent on the business was Triton Communications. Hamdard invited a multi agency pitch that involved four other agencies besides JWT Mindset.
Speaking about the development, Tarundeep Singh Rana, senior general manager and head, marketing, Rolex Watches Hamdard Laboratories (India), says, “RoohAfza is in the process of charting a fresh creative thought to…
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JWT bags Titan’s fragrances business
The win is the result of a closely fought multi agency pitch that was initiated around June this year. The pitch saw the participation of five to six leading creative agencies, including tho Rolex Watches se that handle the cre Rolex Watches ative duties for some of Titan’s other products.
The upcoming fragrance product will mark Titan’s entry into a category that the company does not have presence in…
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