Omega Watches Keith Richards has got bags of

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Keith Richards has got bags of class

Rolling Stone Keith Richards is as wrinkly as a leather bag, which evidently makes him the perfect choice to be the new face of Louis Vuitton.

The iconic 64 year old guitarist will appear Omega Watches in magazine ads worldwide this month to push the French company’s luxe line of fancy bags and suitcases.

“Keith Richards is timeless and ageless,” said Rita Clifton, who heads the United Kingdom division of brand consultant Interbrand. “He’s lean and mean and he’s still current.”

Mick Jagger’s sideman is already gazing down on London’s New Bond St. from a Louis Vuitton billboard, photographed by famed shutterbug Annie Le Omega Watches ibowitz.

His face deeply creased, Richards is shown holding a guitar with a custom made Vuitton case for his instrument sitting behind him. “Some journeys cannot be put into words,” the ad reads.

Antoine Arnault, Vuitton’s head of communications, said the Richards ad campaign is designed to promote Vuitton’s heritage and win back older customers who lost interest as the label became more fashion oriented.

Richards plans to donate his fee for the ad to the Climate Project, launched by Nobel Prize winner Al Gore.

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